Website Design - Branding - Multi-Phase Product
Marketpath
A project broken out into 4 phases to rebrand and better manage different divisions of Marketpath's business
Client: Marketpath
Category: UX/UI Design, Web Design
Date: January 2019
Project Background:
Marketpath has four different websites, each serving a different purpose for the business (CMS, Services, Help and Forum).
They are managed across four different content management accounts, therefore cannot easily share content, even though they often do.
They were created in several different calendar years and had some branding consistency, but each website was mostly created out of need quickly and haphazardly.
My goal for all four websites was to combine them into two content management platforms: sales and support, so that like websites are more easily able to share and manage content.
Another goal was to create consistency across all the website, in branding and improved user experience so that users can find support quickly and with ease.
Provide Robust Marketing Capabilities
The marketing team requested the ability to make graphical page layouts without the help of a developer. In order to achieve this, I designed a very robust template that was made of smaller template pieces that could be dragged and dropped, turned on or off, and reused in different manners.
Content Customization
Marketpath wanted to target and feed different types of content to their various audiences. Depending on what persona or role you chose when prompted, the content would change to display more relevant information to you.
Cohesive Branding
Marketpath’s branding lacked cohesion. This project paved the way for creating a color palette and branding that was cohesive between website to software to help documentation.
